Savvy Advisors, the New York City-based RIA of parent fintech company Savvy Wealth, added four new advisors at the end of 2024, including individuals from J.P. Morgan and Merrill Lynch. The additions bring Savvy’s total number of advisors to 40 and assets under management to more than $1 billion.
The new recruits include female duo Cindy Alvarez and Janelle Van Meel, based in Evergreen and Littleton, Colo., respectively. The two join as wealth management advisors from Wambolt & Associates, an RIA in Littleton.
Erin Niehaus, a 30-year veteran of the wealth management and private equity industries with $150 million in AUM, also joins Savvy out of San Francisco. Most recently, she was with J.P. Morgan Private Bank and serves executive women, healthcare professionals and tech leaders.
Savvy also welcomed Samuel Saleh, a Newport Beach, Calif.-based advisor with $50 million in AUM, who was previously with Bank of America Merrill Lynch. He provides retirement, business succession and legacy planning for retirees and business owners.
“With over 40 wealth managers serving clients across the wealth spectrum, Savvy Advisors has become a welcome home for independent advisors looking to scale their practice on their terms,” said Ritik Malhotra, founder and CEO of Savvy Wealth, in a statement. “Powered by Savvy Wealth’s next-generation, proprietary technology, we are continuing to recruit leading advisors across the country.”
Savvy Wealth was founded in July 2021 by Malhotra, a tech entrepreneur, with the idea to create a digital-first platform for financial advisors centered around modernizing human financial advice.
In 2022, the firm raised $11 million in venture capital funding. Last August, the firm wrapped a $26.5 million Series A funding round, buoyed by a $15.5 million funding push led by the venture capital firm Canvas Ventures.
The platform is built around a custom dashboard using the AI-powered CRM Co-Pilot, direct indexing and investment management tools.
Last year, the RIA added Fidelity as a custodian alongside Schwab and advisors from UBS, Farther, Schwab and Mariner, among others.