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Real estate franchise giant RE/MAX Holdings’ Motto Mortgage subsidiary has made Entrepreneur Magazine‘s 2024 Franchise 500 list for a fifth consecutive year, despite challenging conditions for mortgage lenders.
Entrepreneur‘s Franchise 500 rankings evaluate franchise opportunities based on 150 data points organized in five “pillars” — costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. Entrepreneur evaluated 1,389 participating franchise systems to compile the 2024 Franchise 500, analyzing documents for the year ending July 31, 2023.
“Motto Mortgage does the heavy lifting for franchisees by simplifying the franchise model and relying on leading-edge technology,” Entrepreneur said of the company’s inclusion on the list. “Additionally, the Motto Mortgage network is designed for compliance, tailored to complement businesses, deliver to customers, and build careers.”
Launched in 2016, Motto Mortgage doesn’t make loans but is a technology, compliance, training and marketing solution for mortgage brokers who work with wholesale lenders. The company’s “mortgage brokerage-in-a-box” is available to RE/MAX affiliates or any real estate broker or entrepreneur. RE/MAX also provides third-party loan processing services to mortgage brokers through another subsidiary, wemlo, which it acquired in 2020.
Ward Morrison
“What makes the Motto brand unique is that each office is independently owned and operated by mortgage professionals who understand the nuances of their local markets, but also have the support of an established brand that provides the tools needed to best serve their customers,” Motto Franchising LLC President and CEO Ward Morrison said in a statement.
Motto says franchise owners and loan originators “are provided comprehensive support and ongoing education, an ecosystem of technology tools that create a smoother loan and customer experience, guidance on compliance, recruiting assistance, and connections with a variety of wholesale lenders with loan options that cater to various homebuyer needs.”