St. Petersburg, Fla.-based Dynasty Financial Partners has hired Lindsey Strawhecker as its new director of transitions. Strawhecker, who joined Dynasty after a 19-year stint with Raymond James, will manage the onboarding process for advisors joining Dynasty’s independent wealth management platform.
“We’re proud of the top-tier transition team we’ve built, and Lindsey’s expertise will make it even stronger,” Shirl Penney, CEO and founder of Dynasty Financial Partners, said in a statement. “Her leadership and fresh perspectives will help us refine our processes and create a smoother experience for advisors going independent.”
Strawhecker will oversee Dynasty’s transition services team, managing the onboarding of new advisory firms and ensuring processes are optimized for efficiency and end-client satisfaction. She will also lead collaboration across departments to identify best practices to elevate Dynasty’s support for financial advisors. She will report to Gordon Ross, chief client officer of Dynasty Financial Partners.
“Dynasty has set the standard for supporting advisors on their journey to independence,” Strawhecker said in a statement. “I’m eager to bring my experience to a firm that values innovation and collaboration, and I look forward to working with this exceptional team to make transitions seamless and rewarding for advisors.”
At Raymond James, Strawhecker held leadership roles in client service and transition management and a supervisory role in compliance. In her most recent position, she led teams focused on transitions, implemented process improvements and drove technology initiatives to streamline advisor onboarding and support.
The announcement comes on the heels of a flurry of moves by Dynasty.
In December, it formed a partnership with Nasdaq Private Market to give private company shareholder clients access to Dynasty’s wealth management and advisory services. Before that, it formally launched a model portfolio program for its network of independent advisors called Model Select.
In October, Dynasty received minority investments from BlackRock and JPMorgan Asset Management that valued the company at $800 million, according to a Bloomberg report. A month earlier, Dynasty announced the appointment of Tim Oden, formerly of Schwab Advisor Services, as chief growth officer.
To date, 58 firms representing more than 400 advisors with over $100 billion in platform assets have joined Dynasty.