Domain Money, a flat-fee financial platform founded in 2022, has launched an annual membership model with three tiers to provide clients with ongoing financial advice. This goes beyond the company’s one-time financial plans, with each tier designed to provide different levels of support.
“Financial planning isn’t one-size-fits-all. While our one-time flat-fee plans meet the needs of some clients, most want ongoing guidance as their financial lives evolve and become more complex,” said Adam Dell, founder and CEO of Domain Money, in a statement. “Our new annual membership model expands access to expert financial planning, providing continuous support to help clients navigate life’s financial decisions with confidence.”
The first tier is The Essentials Plan, which is billed at $3,200 for the first year and then renewed annually for $1,800. That includes two coaching sessions, a written financial plan, an annual update to that plan and investment recommendations.
The Strategic Plan costs $4,500 for the first year and is then renewed annually for $2,500. It includes three coaching sessions, equity compensation and tax planning and a customized investment strategy. The firm says this plan is designed for professionals with increasing wealth and financial complexity.
For the highest tier, The Comprehensive Plan, clients will pay $7,800 for the first year and then $4,500 per year after that. This plan, aimed at high-net-worth individuals, business owners and families with advanced financial needs, includes four coaching sessions, estate planning, real estate analysis and in-depth tax and investment strategies.
If clients need additional support beyond these memberships, they’ll be charged an hourly rate ($500 per hour) or a fixed rate.
This follows news earlier this year that Domain Money added five CFP professionals, including Alicija Dearth, Christine Damico, Michael LaCivita, Tyson Fuller and Emily Barbe. The firm currently has seven Certified Financial Planners on staff, and it has completed more than 1,000 financial plans.
Domain Money was founded in 2022 by Adam Dell, former head of product at Marcus by Goldman Sachs and brother of billionaire Michael Dell, to provide Americans with affordable financial plans. He dated Former Top Chef host Padma Lakshmi, and the two have a daughter together. Investors in the company include Actor Ashton Kutcher, Salesforce Founder and CEO Marc Benioff, and Addepar Founder Joe Lonsdale.
Listen to Adam Dell speak about communicating with and engaging the next generation of investors at Wealth Management EDGE, June 10-12 at The Boca Raton Resort. Register Now.