Close Menu
Real Estate Smart ChoiceReal Estate Smart Choice
  • News
  • Investing
    • Buying
    • Selling
  • Financing
    • Mortgage Calculator
  • Guides
  • Homeowners
    • Home Improvement
    • Property Management

LATEST

Commonwealth Financial Network Offers AI Notetaker Zocks to Advisors
May 29, 20252 Mins Read
23% of Investors Still Prefer Commission-Based Fees Despite Industry Shift
May 29, 20255 Mins Read
Bird Dog Bot
Facebook X (Twitter) Pinterest LinkedIn
Real Estate Smart ChoiceReal Estate Smart Choice
  • News
  • Investing
    • Buying
    • Selling
  • Financing
    • Mortgage Calculator
  • Guides
  • Homeowners
    • Home Improvement
    • Property Management
Real Estate Smart ChoiceReal Estate Smart Choice
Home » Real Estate » Financing » Ally Financial Partners with HouseCanary to Grow Mortgage Business
Financing News Real Estate

Ally Financial Partners with HouseCanary to Grow Mortgage Business

February 7, 20243 Mins Read
Ally Financial partners with HouseCanary to grow mortgage
Facebook Twitter LinkedIn Pinterest Email Copy Link


The verdict is in — the old way of doing business is over. Join us at Inman Connect New York Jan. 23-25, when together we’ll conquer today’s market challenges and prepare for tomorrow’s opportunities. Defy the market and bet big on your future.

Ally Financial Inc. is looking to grow its mortgage business by providing home search powered by national real estate brokerage HouseCanary’s ComeHome platform.

The co-branded ComeHome solution on Ally’s website will provide would-be homebuyers with access to listings and loan options, and also generate alerts on new listings and property status changes. Existing homeowners will be able to track their property values, get a handle on the cost of renovation projects, and apply for refinancing or home equity lines of credit (HELOCs).

Lenders can use ComeHome to pre-underwrite properties, offer instant approvals and monitor buying signals with engagement analytics that can be integrated into their own customer relationship management (CRM) software.

Jeremy Sicklick

“Given the current market environment and high rates, we want to ensure our customers feel confident they’re making the most informed decisions,” HouseCanary co-founder and CEO Jeremy Sicklick said in a statement Tuesday. “ComeHome has been built to enable consumers and lenders to efficiently navigate the homeownership journey, and we’re delighted Ally’s customers can remain rest assured that they’re staying on top of market trends.”

Ally Financial has a strategic partnership with Better Mortgage in which Better processes, underwrites, closes and sells the bank’s digital mortgages, while Ally markets, advertises, prices and funds the loans.

Better rolled out a new “One Day Mortgage” product in January at Inman Connect New York, and also launched a digital HELOC product in the first quarter. In reporting third-quarter earnings Tuesday, Better said it had provided HELOC funding to 326 borrowers through Sept. 30, and that 45 borrowers are locking rates on HELOCs per week.

According to Ally Financial’s most recent quarterly report to investors, Ally Bank originated $731 million in mortgages in the first nine months of 2023 through its “powered by Better” direct-to-consumer channel.

Brandon Snow

Brandon Snow

“We are committed to meeting consumers wherever they are on their homebuying journey from dreaming and shopping to owning and managing,” said Ally Home Executive Director Brandon Snow in a statement. “Our collaboration with ComeHome enables us to build on this mission, giving homebuyers and homeowners alike the ability to see a home’s full potential in one seamless experience.”

Ally is also an investor in Better, but wrote down the carrying value of its ownership stake in Better to $9 million as of Sept. 30, 2023, after the company’s shares lost most of their value after Better went public in an August merger with a special purpose acquisition company (SPAC).

Get Inman’s Mortgage Brief Newsletter delivered right to your inbox. A weekly roundup of all the biggest news in the world of mortgages and closings delivered every Wednesday. Click here to subscribe.

Email Matt Carter





Source link

Share. Facebook Twitter Pinterest LinkedIn Email Copy Link
Previous ArticleInvestors Are Purchasing 30% Fewer Homes Than Last Year
Next Article Mortgage Applications Tick Up As Rates Drop From Peak, New Listings Rise

Related Articles

Commonwealth Financial Network Offers AI Notetaker Zocks to Advisors

May 29, 20252 Mins Read
Read More

23% of Investors Still Prefer Commission-Based Fees Despite Industry Shift

May 29, 20255 Mins Read
Read More

Investment Lessons from the Sage of Tennessee

May 28, 20251 Min Read
Read More
LATEST

Commonwealth Financial Network Offers AI Notetaker Zocks to Advisors

May 29, 20252 Mins Read

23% of Investors Still Prefer Commission-Based Fees Despite Industry Shift

May 29, 20255 Mins Read

Investment Lessons from the Sage of Tennessee

May 28, 20251 Min Read

Four Tips to Avoid FIRE Burnout

May 28, 20254 Mins Read
POPULAR
News Real Estate

Commonwealth Financial Network Offers AI Notetaker Zocks to Advisors

May 29, 20252 Mins Read

Commonwealth Financial Network’s 2,900 independent advisors now have access to the AI notetaking technology Zocks, if they want it.The independent broker/dealer has standardized the Zocks Enterprise version of the platform…

Read More

23% of Investors Still Prefer Commission-Based Fees Despite Industry Shift

May 29, 20255 Mins Read

Investment Lessons from the Sage of Tennessee

May 28, 20251 Min Read

Four Tips to Avoid FIRE Burnout

May 28, 20254 Mins Read
About Us

We are your premier destination for real estate news, investment insights, and invaluable industry information. Our commitment is to provide you with accurate, timely, and comprehensive content that empowers you to make informed decisions in today's ever-evolving real estate landscape. Trust us to be your guide in navigating the intricacies of real estate investment and beyond!

Home Designs AI

LATEST

Commonwealth Financial Network Offers AI Notetaker Zocks to Advisors

May 29, 20252 Mins Read

Investment Lessons from the Sage of Tennessee

May 28, 20251 Min Read
Real Estate Smart Choice
Facebook X (Twitter) LinkedIn Pinterest
  • Home
  • News
  • Investing
  • Financing
  • Guides
  • Mortgage Calculator
  • Contact Us
© 2025 by Real Estate Smart Choice

Type above and press Enter to search. Press Esc to cancel.