Industry veteran Kabir Sethi is joining the AI-powered note-taking and communications startup Zeplyn as a board member.
Built specifically for financial advisors, the startup in November came out of stealth and announced it had raised $3 million in seed funding. The funding was led by Leo Capital and the participation of another venture capital firm Converge, along with angel investors.
Kabir Sethi was already an advisor to the firm at the time of their funding announcement and is now joining formally as a member of the board.
Most recently, Sethi spent a little less than two years with LPL Financial as managing director and chief product officer. Prior to that, he spent more than 18 years at Merrill Lynch, the last five as head of digital wealth management. During his last few years he oversaw increased spending on technology and rollout of major technology initiatives from the integration of Merrill’s financial planning and portfolio analysis platforms to on-demand client-personalized video presentations and rollout of fully digital client onboarding.
Zeplyn can take unstructured conversational data and convert it into notes, making meeting prep, note-taking and post-meeting workflows more efficient and to help advisors fulfill compliance requirements. It can be used for both virtual and in-person meetings and dictation and is integrated with several popular advisor CRM platforms, including Salesforce, Redtail and Wealthbox.
The startup was founded by two former Google engineers, CEO Era Jain and CTO Divam Jain (the two are not related).
Zeplyn competes with a growing number of other applications that do much the same thing or that overlap with one another. These include AdvisorAI (previously called SIFA), Advisor X, Jump, Yourstake, zocks.io, and tools within both the Nitrogen and Orion RedTail CRM platforms, among others.
Sethi and Zeplyn will be attending the annual T3 technology conference being held in Dallas during the first week of March.