Find out how this broker is “elevating the luxury real estate market in San Antonio, and offering affordable luxury that redefines excellence.”
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Ranking among the top 1 percent of real estate professionals worldwide, Miguel Herrera is a Mexican National Specialist and a certified luxury home expert. He adds a global perspective to his strong focus on high-end properties to create exceptional outcomes for clients around the world.
“I am passionate about teaching and mentoring,” Herrera said, “helping agents grow and excel in the luxury market — something I truly love. At our boutique luxury brokerage, we take pride in focusing on quality over quantity, ensuring exceptional service and expertise in everything we do.”
Find out how this broker is “elevating the luxury real estate market in San Antonio, and offering affordable luxury that redefines excellence.”
Name: Miguel Herrera
Title: Managing partner and owner
Experience: 17 years
Location: San Antonio, Texas
Brokerage name: The Agency San Antonio
Rankings: Ranked as No. 3 in San Antonio by San Antonio Business Journal
Team size: 8
Transaction sides: 60
Sales volume: $46,904,396 as of 2023
Awards: Top 100 Latino Real Estate Agents Teams (Volume): No. 72 by National Association of Hispanic Real Estate Professionals
How did you get your start in real estate?
In 2008, I recognized a significant gap in the market: Many Mexican investors were losing substantial amounts of money due to a lack of knowledge about how to effectively invest in the U.S. and Texas real estate markets. The market was challenging, yet I saw this as an opportunity to make a real impact.
I dedicated myself to helping these investors navigate the complexities of real estate investment, offering the guidance they desperately needed. I began hosting seminars in Mexico, teaching business owners the ins and outs of successful real estate investing.
Despite the tough market climate, I carved out a niche by providing valuable insights at a time when others were stepping back. My focus was on empowering investors to make informed, strategic decisions that would ultimately lead to long-term success.
What do you wish more people knew about working in real estate?
I wish more people knew that real estate is about more than just buying and selling. It’s about building relationships, understanding the market and managing risks. Success takes patience, strategic thinking and ongoing learning. It’s a field with many legal and financial details, and it can be tough without the right guidance.
What’s your top prediction for 2025?
I am confident that luxury real estate in San Antonio will see significant growth in 2025. As properties continue to improve and buyers become increasingly selective, the city stands out as a prime destination.
Unlike other high-end markets, San Antonio offers an exceptional combination of quality and affordability, making it an incredibly attractive choice for those seeking luxury living. With its unique blend of value and sophistication, San Antonio is poised to become one of the most sought-after locations for luxury real estate.
What makes a good leader?
A good leader inspires and guides others toward a shared vision while fostering trust and collaboration. Key traits include clear communication, empathy, integrity, adaptability, and decisiveness. They motivate and empower their team, take accountability, encourage growth, and foster teamwork. Ultimately, a great leader brings out the best in others and drives collective success.
What’s one thing you wish every agent knew?
One thing I wish every agent knew is the power of empathy in every interaction. Whether you’re handling a routine inquiry or a challenging situation, truly listening to and understanding the customer’s perspective can transform the experience.
Empathy isn’t just about solving the problem; it’s about making the customer feel heard, valued and supported. When agents approach conversations with kindness and patience, they not only help resolve issues effectively but also build trust and loyalty.
Small gestures — like acknowledging someone’s frustration or celebrating their excitement — can leave a lasting impression and create a connection that goes beyond the transaction. At the end of the day, people remember how you made them feel. Being empathetic not only helps the customer but also fosters a more fulfilling and rewarding experience for the agent.
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