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Networking events are more than exchanging business cards — they’re about opening doors to possibilities you didn’t even know existed.
I remember attending a lunch where a casual conversation turned into a game-changing partnership. By following up with intention and authenticity, I built a relationship with someone who later became a sponsor for one of my biggest events. That moment proved to me that the real power of networking lies in what happens after the event.
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Here are some actionable strategies to help you not only stand out but turn those fleeting introductions into meaningful, impactful relationships.
1. Send a timely message
Timing is everything. Depending on when the event occurs, aim to send a follow-up message promptly while the interaction is still fresh in their mind.
For afternoon events, a quick email or text that same evening works well. For evening gatherings, a thoughtful note the next morning strikes the right balance. Personally, I often send a brief text message as I’m leaving the venue. It’s quick, direct and shows enthusiasm.
Make your message personal and specific. Reference something memorable from your conversation to show that you were fully engaged.
For example:
“It was great meeting you at the event tonight! I enjoyed our chat about [specific topic]. Let’s stay in touch!” This small but genuine gesture can set you apart.
2. Add them to your distribution list
If you have a newsletter, market report or a recent relevant press feature, consider including your new contact in your distribution list. This is an easy way to remain top-of-mind while providing value. However, be mindful of your content — avoid being overly promotional or salesy. Instead, focus on offering insights or resources that align with their interests or professional goals.
For instance, if you know they’re interested in the luxury real estate market, share a market update highlighting trends or recent transactions. The key is relevance and quality, ensuring they see your communication as helpful rather than self-serving.
3. Connect on social media
Social media platforms, such as LinkedIn and Instagram, are powerful tools for staying connected after an initial meeting. Send a connection request on LinkedIn, or follow them on Instagram shortly after the event. When you do, add a personalized note thanking them for the conversation.
For example:
“It was great meeting you at the event last night! I’d love to stay connected here.”
This approach not only keeps you in their network but also provides opportunities to engage with their content — liking, commenting or sharing their posts to keep the relationship active and meaningful.
4. Invite them to something meaningful
Deepening a connection often requires creating shared experiences. If you have an upcoming event — such as a market presentation, charity gala or community gathering — consider extending an invitation. Alternatively, if you know of an event they might enjoy or find valuable, share the details with them.
For example:
“I remember you mentioning your interest in sustainable architecture. Have you checked out the latest pop-up exhibition at The Shed in Hudson Yards? It’s supposed to be an amazing blend of innovation and design. Let me know if you’d like to go — I’d love to join you!”
This gesture shows that you’ve been listening and are genuinely interested in their passions or priorities.
5. Create a reason to reach out again
Building authentic relationships requires consistency and value. Find reasons to follow up — perhaps by sharing an article related to a topic you discussed, introducing them to someone in your network or checking in on a mutual interest. These small touch points demonstrate thoughtfulness and keep the connection alive.
For instance, if you discussed a specific book or podcast at the event, send a quick message a week later:
“I just started reading [Book Title] that we talked about — you were right, it’s fantastic! Would love to hear your thoughts on it.”
These follow-ups feel organic and help deepen the relationship.
6. Show genuine interest
The foundation of any authentic relationship is genuine interest. Pay attention to the personal details they share during your conversation or on social media. If they mention a favorite restaurant, hobby or organization, reference it in your follow-up.
For example:
- “I remember you mentioned loving XYZ Restaurant. I’d love to hear your go-to dish — I’m always looking for new recommendations!”
- “It was great hearing about your work with [organization name]. I’d love to learn more about how you got involved.”
If they’re parents, a simple mention of a family-friendly event or resource can also leave a positive impression. These thoughtful details show you see them as a person, not just a potential deal.
7. Demonstrate care beyond business
People remember and trust those who make them feel valued beyond a transactional relationship. Incorporating personal touches into your follow-up strategy sets you apart and builds trust. For instance, sending a handwritten thank-you note for a meaningful conversation can leave a lasting impression in today’s digital age.
When you consistently show that you care about their interests, values and well-being, you create a strong foundation for a relationship that lasts. It’s these authentic human connections that ultimately lead to long-term partnerships and opportunities.
The secret to effective follow-ups is authenticity. By showing genuine interest, offering value and staying consistent in your outreach, you’ll stand out in a crowded field. Relationships built on trust and mutual respect don’t just benefit your business — they create meaningful connections that enrich your professional and personal life.
So the next time you walk out of a networking event, remember: It’s not just about collecting business cards; it’s about building real, lasting relationships.